Top 3 Reasons to Build a Custom Website
When you decide to start the process in creating a new website for your business, you'll be faced with the question, "Should I have a custom site built or us a template?" At Kamunikate we believe in designing a custom website because your business is not like any other and a website should be a reflection of your business.
Here are our Top 3 Reasons to Build a Custom Website:
#1. Tailored To Your Brand: Your brand is unique and so should your website. With a custom website, there is no theme. The architecture of your website is built to your specifications and does not carry any limitations or restrictions on how the site will look. This means that no two websites that are built, look them same. This uniqueness will also set your site apart from your competitors, allowing you to build your site around the customer journey and focusing the design and development on the narrative that your customers are most likely to follow.
#2. Focus On Your Customer Experience: Instead of sorting through thousands of functional and design options, you can build what you need from the start. In addition to building functions that are going to help your business processes, you can also build a customer journey that will be better suited to your business and customers. Custom building your customer journey on your website means that the path from visitor to customer is only as long as it needs to be, and there is no added fluff, leading to a decrease in visitor drop-offs and, therefore, an increase in conversions from visitors to customers.
#3. Scale-ability & Flexibility: Having a website that can easily grow as your business grows is a pivotal part of taking your business online. Therefore, having your digital presence built with a system that is both scalable to accept larger flows of traffic and flexible so that it is easy to add new functionality to the existing platform is vital for any business looking to expand in the digital world.