X

Blog
///////////

Come here to read about industry news, working with Kamunikate, website design news and other marketing info every business owner should know.

Scroll Down

 

03May

Product Placement

Product placement begin in the 1920's when the movie "Wings" spotlighted the characters eating Hershey's Chocolate Bars. In the 1960's Aston Martin first partnered with the makers of James Bond and because of the success of this partnership, the character and the automotive company are now completely intertwined. We also see this, more recently, in the Transformers movies with the character Bumblebee and the Chevrolet Camaro. Easily Bumblebee could have been a yellow & black Ford Mustang, but General Motors decided to take the plunge. Due to this partnership, sales and brand awareness for the newly launched car, sky rocketed.

As a small business you, most likely do not have the budget to place your product or mention your service in the movies or in a television series, but Product Placement could be done in a variety of other ways. For instance you may be in the business of selling real estate title insurance and your main source of leads come from your Real Estate partnerships. If this is the case, partnering with Realtors or Real Estate offices to promote your product seems worthwhile. A few product placement options for you could be. . .

  • Branded Pens - Signing documents are an integral part of the real estate closing process and are used quite often by Realtors and their Clients.
  • Coffee Mugs - To enhance the customer service experience, coffee is often offered to clients, plus Realtors drink a lot of coffee.
  • Social Media Partnerships - Look for a top influencers in your area and connect with them. Partner with them to feature your product or service on their page. This expands your potential reach to all of their followers, who may be looking to buy or sell a new home.

The possibilities of Product Placement are virtually endless, especially due to the digital age we live in. What creates a real return on investment for Product Placement is the strategy behind it and the consistency in which it is used. If you are a business owner and would like to explore Product Placement for your business, contact us today. We will learn your business, find potential Product Placement opportunities and help you to execute the chosen strategy.

Related

Sneak Peak of Our Website Design and Development Process

Sneak Peak of Our Website Design and Development Process

A website is a vital marketing tool for any business and should be built with thought and a plan. In...

Read More >
NEW Google My Business Features

NEW Google My Business Features

Google My Business has finally added a custom URL / vanity URL feature for it's users. Read the ...

Read More >
Introducing . . . Kamunikate

Introducing . . . Kamunikate

Pasted on my vision board and in an amazing book recommended to me by the one & only, Sherry Swift, ...

Read More >
What You Need To Know Before Creating A Website For Your Business

What You Need To Know Before Creating A Website For Your Business

Creating a website is essential to the success of any business these days. In fact many consumers wi...

Read More >
Top 3 Reasons to Build a Custom Website

Top 3 Reasons to Build a Custom Website

Your business is like no other, so why would your website be? Here's my thoughts on why a custom...

Read More >